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Cook said earlier in an interview with reporters that given high price of iPhone, Apple will formulate an appropriate pricing strategy globally based on actual situation at point of sale. Apple has already begun to slowly reduce prices, although price has not changed on official Apple website. Previously, Apple reduced prices for entire series of iPhones through resellers and e-commerce platforms, then drop reached 20%, and official Apple website also, uncharacteristically for all products, gave interest-free installments for 24 periods. .

Apple has always been a leader in mobile phone industry and can be called a high-end product wherever it is. The reason she can get such a high brand value is naturally due to her quality. Having its own independent system is indeed its capital, and innovation is always driving force behind continuous development of an enterprise. Although there are differences from iPhone XS series in terms of screen material, resolution, camera, etc., in general, using iPhone XR does not differ much from iPhone XS. The benefit of A12 processor also makes this phone versatile. of most powerful iPhones.

The reason Apple introduced such a drastic price cut is extremely important to its own value. In fact, there is not much difference between new iphoneXS and previous new iPhones, but there is a definite improvement in chip. However, with such quality and a sudden increase of thousands of yuan, this is obviously not hidden from consumers, and price will naturally lead to lower prices.

It can be said that economic cold winter of 2018, those Chinese entrepreneurial companies that only rely on a few advertisements and marketing without real ability will be liquidated! like Huawei and Xiaomi Hardworking companies are increasingly popular with consumers in China and even around world! It is these companies that increasingly focus on technology research and development and innovation! Even companies such as oppo and vivo have begun to develop patented technologies vigorously, and domestic mobile phones are becoming more and more competitive, forming a good virtuous circle!

In context of development of mobile phone market, various new technologies were launched one after another. Whether it's 5G or flip screen mobile phones, many people have succumbed to temptation. Sometime in future, this "black technology" will officially enter mobile phone market. At moment, when Android phones are gradually rising up, Apple really has a feeling that "the strong man is old and old." In design of appearance of mobile phones no benefits. Gradual optimization of Android mobile phone configuration, A-series processor and iOS system in iPhone are no longer benefits.

Today, domestic market is highly competitive, and gap between Huawei, Xiaomi and other flagship phones and iPhone is getting smaller and smaller. If next generation iPhone doesn't have many big innovations and only relies on software advantages of iOS system, I'm afraid sales will still not be optimistic. From this point of view, Apple's price-cutting strategy may become a trend in future. At present, cutting prices to stimulate sales is Apple's only way. Is Apple time running out?